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Creation of an awareness campaign against drinking and driving for the Université de Montréal (UdeM)

by Avion Rouge Communications on Nov 14, 2015 12:00:00 AM

<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Creation of an awareness campaign against drinking and driving for the Université de Montréal (UdeM)</span>

Development of the concept of a student awareness campaign for a safe return home after a drunken party!

The Direction de la Prévention et de la Sécurité (DPS) of the Université de Montréal (UdeM) commissioned Avion Rouge to design an advertising campaign to publicize the role of the PDS in assisting with a safe return home after a party with alcohol consumption.

 

Realization of various communication tools:

  • Generic banner mounted on vinyl
  • Campaign specific banner mounted on vinyl
  • Bookmark

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