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Graphic design of an e-commerce website for the general public

by Avion Rouge Communications on Mar 16, 2016 12:00:00 AM

<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Graphic design of an e-commerce website for the general public</span>

Background

Casa Reno Direct is a new company. It has commissioned Avion Rouge to design :

  • Its corporate image, name and logo (see article);
  • His signature: Your wholesale for the home;
  • The interior design of its points of sale (see article);
  • The graphic design of its circulars and leaflets (see article);
  • The design of his website.

For the website, the challenge was to find an architecture and a design that was clear, structured and pleasant to consult:

  • The design of his website.
  • Creation of a menu-type top tab allowing you to switch from one product section to another at any time (flooring, ceramic tiles, bathroom and ventilation);
  • Highlight the name of the section visited and its sub-categories;
  • Highlighting promotions;
  • Have a shopping cart summary at all times;
  • Design all types of product configurations (by quantity, by surface area, by box, by color, by unit range);
  • Have a graphic design that evokes construction but asserts the main target of the site, the private individual, who wishes to renovate.
Skill Routes: Ergonomics of interfaces User interfaces e-commerce Artistic direction User-centric design Website
Jean-Christophe Charlier
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