---
title: Structuring Case Studies at Stay22 for Stronger Audience Engagement
description: Permettre à Stay22 de présenter des cas clients inspirants dans un format structuré, éditable et percutant, sans compromettre la flexibilité
image: https://avionrouge.com/hubfs/Blog_Media/stay22_01.jpg
---

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# Structuring Case Studies at Stay22 for Stronger Audience Engagement

by [**Avion Rouge Communications**](https://avionrouge.com/en/portfolio/author/avion-rouge-communications) on Aug 31, 2025, 11:59:38 AM

![Stay22 - Étude de cas](https://avionrouge.com/hubfs/Blog_Media/stay22_01.jpg)

 

At Avion Rouge, every project is an opportunity to craft tailor-made solutions that combine performance, clarity, and aesthetics. With this mindset, we collaborated with Stay22, a company specializing in geo-localized accommodation solutions, to create a dedicated case study template for their HubSpot website.

The goal: give their team the ability to showcase inspiring client success stories in a structured, editable, and impactful format—without compromising flexibility or brand identity.

### A Modular Structure Designed for Performance

For this project, we designed several custom HubSpot modules, all interconnected to build dynamic, cohesive pages:

#### Hero Section with Key Results

At the top of each case study, a strong visual hero section highlights the project’s main objectives and key results at a glance. It sets the tone and reinforces the impact within the first seconds of reading.

#### Content Modules with Styled Highlights

NWe developed a content module that allows the team to insert paragraphs enriched with quotes or visually distinctive highlights. These draw attention to key data or client testimonials, creating a more engaging reading flow and emphasizing the strongest points of each case study.

#### Additional Complementary Modules

Depending on the needs, the team can easily add:

- Image or video sections
- Formatted client testimonials
- Strategic calls-to-action
- Content dividers to improve readability

 Everything is seamlessly adapted to Stay22’s design, with simple management directly in the HubSpot editor.

![Stay22 - Case studies pages](https://avionrouge.com/hs-fs/hubfs/Blog_Media/stay22_02.jpg?width=1800&height=1257&name=stay22_02.jpg)

![stay22\_03](https://avionrouge.com/hs-fs/hubfs/Blog_Media/stay22_03.jpg?width=1800&height=1257&name=stay22_03.jpg)

### A 100% HubSpot Build

This template was built specifically so that the Stay22 marketing team can manage everything on their own—without relying on developers. Every detail was designed to:

- Encourage reusability from one case study to another
- Ensure visual consistency across all pages
- Improve user experience (speed, responsiveness, readability)

![Jean-Christophe-sm](https://avionrouge.com/hs-fs/hubfs/Jean-Christophe-sm.png?width=200&height=200&name=Jean-Christophe-sm.png)

Want to structure your own case studies or optimize your HubSpot website?

Get in touch with us today and take your content to the next level.

Book a demo

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![Jean-Christophe Charlier](https://avionrouge.com/hs-fs/hubfs/Jean-Christophe.png?width=200&height=200&name=Jean-Christophe.png)

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