A Powerful Search Tool to Connect Consumers with Certified Alu-Rex Installers

Alu-Rex is a North American leader in gutter protection systems and innovative fastening solutions. For over 20 years, the company has been developing durable, high-performance products to simplify rainwater management. Leveraging its strong network of experts, Alu-Rex also focuses on installation excellence to ensure total peace of mind for its clients.

With this in mind, a brand-new Certified Installer Search Tool was developed on the HubSpot CMS by Avion Rouge, with Jean-Christophe Charlier acting as a consultant for Guépard Agency.

A Tailor-Made Collaborative Project

This project brought together multiple areas of expertise within Guépard Agency. While some of the agency’s resources handled CRM integration and advanced programming, Jean-Christophe Charlier (Avion Rouge) played a key role as project manager, UI/UX expert, graphic designer, and lead for HTML and CSS programming of the main module.

This close collaboration resulted in a robust, well-thought-out tool that is perfectly integrated into the HubSpot ecosystem.

Finding a Qualified Installer in Just a Few Clicks

The tool allows any consumer to quickly find a certified Alu-Rex installer in their region, simply by entering their address. The system queries a database of certified installers—carefully managed within HubSpot CRM using custom objects—and displays a list of relevant results.

A Seamless User Experience, Designed for Conversion

Each installer has a detailed profile accessible directly from the results page. Users can learn more about the company and then request a quote, which is automatically sent to the corresponding installer through HubSpot.

The tool therefore acts as both a valuable conversion driver for potential customers and a visibility and sales accelerator for Alu-Rex’s certified installer network.

A Smart Solution Built to Last

Designed to be scalable, high-performing, and easy to use, this tool is a strong example of what a well-structured HubSpot ecosystem can deliver when combined with a strategic approach to design, project management, and collaboration.