Structuring Case Studies at Stay22 for Stronger Audience Engagement

At Avion Rouge, every project is an opportunity to craft tailor-made solutions that combine performance, clarity, and aesthetics. With this mindset, we collaborated with Stay22, a company specializing in geo-localized accommodation solutions, to create a dedicated case study template for their HubSpot website.

The goal: give their team the ability to showcase inspiring client success stories in a structured, editable, and impactful format—without compromising flexibility or brand identity.

A Modular Structure Designed for Performance

For this project, we designed several custom HubSpot modules, all interconnected to build dynamic, cohesive pages:

Hero Section with Key Results

At the top of each case study, a strong visual hero section highlights the project’s main objectives and key results at a glance. It sets the tone and reinforces the impact within the first seconds of reading.

Content Modules with Styled Highlights

NWe developed a content module that allows the team to insert paragraphs enriched with quotes or visually distinctive highlights. These draw attention to key data or client testimonials, creating a more engaging reading flow and emphasizing the strongest points of each case study.

Additional Complementary Modules

Depending on the needs, the team can easily add:

• Image or video sections
• Formatted client testimonials
• Strategic calls-to-action
• Content dividers to improve readability

A 100% HubSpot Build

This template was built specifically so that the Stay22 marketing team can manage everything on their own—without relying on developers. Every detail was designed to:

• Encourage reusability from one case study to another
• Ensure visual consistency across all pages
• Improve user experience (speed, responsiveness, readability)

Want to structure your own case studies or optimize your HubSpot website?

Get in touch with us today and take your content to the next level.

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