More Than a Glossary: A Strategic Tool for Applauz

Applauz entrusted Avion Rouge with the creation of an online glossary featuring key terms related to its application and industry.

But this project went far beyond simply defining words: the goal was to design a powerful tool that enhances SEO, navigation, and user experience.

A lever for SEO

Each glossary term was designed as a unique entry point to the site. By creating a dedicated page for every word, Applauz benefits from richer semantic linking and increased visibility on search engines.

Intelligent linking system

The glossary doesn’t stand alone — it’s seamlessly connected to the rest of the site. Through automation, every defined term can be linked directly to existing content. This strengthens editorial consistency and multiplies opportunities for users to discover new pages.

Clean and effective design

We focused on a simple, fluid interface to ensure smooth and enjoyable browsing. The design highlights the content while keeping the experience intuitive, whether on desktop or mobile.

With this project, Applauz’s glossary has become much more than a list of definitions. It’s now a strategic tool that combines SEO performance, intelligent navigation, and a clear, user-friendly design.