---
title: Graphic design of an e-commerce website for the general public - Avion Rouge Communications
description: "Background Casa Reno Direct is a new company. It has commissioned Avion Rouge to design : Its corporate image, name and logo (see article); His signature:"
---

[Arrivals Terminal | Portfolio](https://avionrouge.com/en/portfolio)

# [Graphic design of an e-commerce website for the general public - Avion Rouge Communications](https://avionrouge.com/en/portfolio/graphic-design-of-an-e-commerce-website-for-the-general-public)

 Written by [JC Charlier - Avion Rouge Communications](https://avionrouge.com/en/portfolio/author/avion-rouge-communications) | Mar 16, 2016, 4:00:00 AM

### Background

## Casa Reno Direct is a new company. It has commissioned Avion Rouge to design :

- Its corporate image, name and logo (see article);
- His signature: Your wholesale for the home;
- The interior design of its points of sale (see article);
- The graphic design of its circulars and leaflets (see article);
- The design of his website.

<https://avionrouge.com/hubfs/Imported_Blog_Media/casa-reno-direct-logo-01-2.jpg?hsLang=en>

<https://avionrouge.com/hubfs/Imported_Blog_Media/crd_photo_02-2.jpg?hsLang=en>

<https://avionrouge.com/hubfs/Imported_Blog_Media/crd_circulaire_01.jpg?hsLang=en>

<https://avionrouge.com/hubfs/Imported_Blog_Media/crd_mini_dep_01-2.jpg?hsLang=en>

For the website, the challenge was to find an architecture and a design that was clear, structured and pleasant to consult:

- The design of his website.
- Creation of a menu-type top tab allowing you to switch from one product section to another at any time (flooring, ceramic tiles, bathroom and ventilation);
- Highlight the name of the section visited and its sub-categories;
- Highlighting promotions;
- Have a shopping cart summary at all times;
- Design all types of product configurations (by quantity, by surface area, by box, by color, by unit range);
- Have a graphic design that evokes construction but asserts the main target of the site, the private individual, who wishes to renovate.

[View full post](https://avionrouge.com/en/portfolio/graphic-design-of-an-e-commerce-website-for-the-general-public)

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