Structuring Case Studies at Stay22 for Stronger Audience Engagement

At Avion Rouge, every project is an opportunity to craft tailor-made solutions that combine performance, clarity, and aesthetics. With this mindset, we collaborated with Stay22, a company specializing in geo-localized accommodation solutions, to create a dedicated case study template for their HubSpot website.

The goal: give their team the ability to showcase inspiring client success stories in a structured, editable, and impactful format—without compromising flexibility or brand identity.

A Modular Structure Designed for Performance

For this project, we designed several custom HubSpot modules, all interconnected to build dynamic, cohesive pages:

Hero Section with Key Results

At the top of each case study, a strong visual hero section highlights the project’s main objectives and key results at a glance. It sets the tone and reinforces the impact within the first seconds of reading.

Content Modules with Styled Highlights

NWe developed a content module that allows the team to insert paragraphs enriched with quotes or visually distinctive highlights. These draw attention to key data or client testimonials, creating a more engaging reading flow and emphasizing the strongest points of each case study.

Additional Complementary Modules

Depending on the needs, the team can easily add:

• Image or video sections
• Formatted client testimonials
• Strategic calls-to-action
• Content dividers to improve readability

A 100% HubSpot Build

This template was built specifically so that the Stay22 marketing team can manage everything on their own—without relying on developers. Every detail was designed to:

• Encourage reusability from one case study to another
• Ensure visual consistency across all pages
• Improve user experience (speed, responsiveness, readability)